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Senior Marketing Director

August 26, 2022

Who are We?

Trumid is a financial technology company building tomorrow’s credit trading network. We combine agile technology, intuitive design, and deep market expertise to deliver differentiated trading solutions. With an expanding network of more than 600 leading buy side and sell side institutions, Trumid is optimizing the fixed income trading experience.

Our business model thrives on participation and connection, and so does our company culture. We believe in collaborative innovation and solving for fun. Working together to achieve common goals and finding joy in pushing into unexplored areas and new ways of thinking. Learn more at www.trumid.com.

What will you do in this role?

Trumid is looking for a Senior Marketing Director to develop and evolve our brand positioning, communications and social media strategy. Reporting to the Head of Communications and Marketing, you will work closely with senior management, product, and sales to cultivate the client experience, ensuring a consistent brand and voice across all distribution channels.

You will be responsible for defining and articulating goals and objectives, executing marketing and communications plans, identifying opportunities to elevate our brand, and for shaping and influencing a consistent story to clients, shareholders, employees, and the broader public. A primary responsibility will be to develop and drive our digital and social media strategies, building brand awareness and profiling news and insights.

  • Champion the Trumid brand and voice ensuring a consistent approach both internally and externally
  • Develop and lead commercially aligned marketing and communication strategies and plans via an integrated multi-channel approach
  • Develop a deep understanding of Trumid products and client workflows to foster a collaborative partnership with Product and Sales teams
  • Write and develop product-related messaging and materials to reinforce Trumid’s value proposition
  • Create and execute a compelling digital and social media strategy with content that leverages industry best practices and profiles the company ethos
  • Analyze and evaluate industry and market trends to help inform and grow the business
  • Evolve and organize Trumid’s events and conference presence to increase overall brand awareness
  • Foster a culture of metrics driven marketing; measure the effectiveness of marketing campaigns and tactics
  • Develop agency and external vendor relationships in support of business goals

Skills & Qualifications

We are looking for a financial industry marketing specialist who thrives in a fast-paced dynamic environment. Self-driven and a quick learner with an ability to prioritize and adapt, to be creative and proactive, and to successfully collaborate with teams to drive results. Client orientated with a focus on user engagement, confident, and a team player. A passion for learning and making a difference is a must.

  • A degree in Marketing and/or Communications preferably with a Digital and Social Media component
  • 7+ years of relevant experience in the financial markets industry (Fintech background a plus)
  • Expertise in content, digital, and social media marketing
  • Expert storyteller: can navigate complex products to frame and articulate a message
  • Outstanding written and oral communication skills, with an ability to write copy, media releases and present solutions.  PR and agency experience a plus.
  • Track record of success in leading strategic and tactical marketing campaigns, domestically and internationally
  • Deep analytical skills: metrics and data driven with experience in marketing technology tools
  • Expert project manager: can define, prioritize, and lead end to end initiatives on time and in budget
  • Creative entrepreneurial self-starter with an ability to work autonomously
  • Strong relationship management skills

Just a few of the benefits our employees enjoy!

  • Highly competitive compensation
  • Fully paid medical, dental and vision coverage
  • Team-oriented and collaborative company culture
  • Flexibility for in-office and work from home arrangements

Trumid is an equal opportunity employer.